Tuesday, January 11, 2011
11:45 am - 1:30 pm
Presented by: Dr. Janet Lapp

Location: TBD

This high-energy program will show you how to take smart risks and push you to the edge of what’s possible. Hear how companies have broken the mold and pushed the edges in leadership and innovation. You’ll learn how to take risks, go higher, move through fear and press on. Follow three simple steps to getting on top. Push yourself into new areas, keep raising the bar and don’t rest on the winner’s pedestal.

$40 member/$80 nonmember. CAS - 1.5 pts.; Content Area: Professional Development

A panel of top promotional products end buyers shares their perspectives of how they most effectively use promotional products, how distributors can better serve them and how advertising trends are shaping their buying habits now and in the future. Learn how pharmaceutical buyers can use promotional products now, what buyers want in terms of green products and how product safety affects their buying decisions. Leave with a clear understanding of how we can thrive as an influential advertising medium in the future.

$40 member / $80 nonmember.  CAS – 1.5 pt; Content Area: Strategic Business Issues